At this stage in the customer journey, you don't want to overwhelm your newest users with too much content right away — but you do want to give them a taste of who you are. The wide image space at the top and text blurb beneath it help you do just that. Maybe you want to send this email to help new users complete their registration, or offer them the next tier of your product.
The "Download" CTA at the bottom of the email template gives you a modest up-sell opportunity, which you can personalize with any links and copy you'd like. Antwort offers three newsletter templates: one single-column, one two-column, and one three-column. They're all responsive to mobile devices, so columns on desktop automatically condense on mobile devices. You'll notice they're pretty minimalist in design, which helps if you want to do a lot of customization work. They were also designed with dynamic content in mind.
On desktop, they work for major email clients like Gmail, Yahoo! TemplateMonster offers a variety of email newsletter templates, such as the Useful Notifications newsletter template pictured below, all of which are available for relatively low prices. Their templates are clean, customizable, and easy-to-use, and they're compatible with most major email clients, such as Gmail and Yahoo Mail. Additionally, the templates come with built-in responsive layouts for screen adaptability, such as on the mobile phone pictured below, and PSD sources for a litany of customization options.
Need a quick, simple, and sleek marketing email to make an announcement while showing off a few great photos?
Check out Sonata by HubSpot. This template, available in the HubSpot Marketplace, is web friendly and looks great to the mobile reader. You don't have to submit an email address to get started, and there are various color schemes and layouts to meet your email list's needs. Plus, they're designed to be responsive across devices to ensure that your subscribers can read your newsletter.
Email on Acid offers a free template with a basic, fluid design that's also responsive to mobile devices. In other words, the three different "layouts" you see below trigger based on the width of the recipient's screen. Although there's only one template here, you can actually mix and match each section of the layout to fit your specific design needs.
The layout supports one, two, or three columns, and recipients on mobile devices will see the version that converts to a one-column layout for easy reading. This one-column email format is both great for mobile readers and inserting colorful crisp visuals. It's simplistic, so it could be used for multiple industries or purposes. While this preview displays a Thank You email, this type of format is great for a short and sweet announcement or an offer that deserves gorgeous imagery to go along with it.
If you like the style but not the arrangement of images and text, you can also find more Ridge themes on the HubSpot Marketplace. If your marketing strategy is heavily reliant on visuals, MailPortfolio is perfect for you. The template has been tested with Litmus, is responsive, and works perfectly on all email clients. Note: older versions of Outlook may not render all of the fonts and the Android Gmail app is not fully supported.
There are nine different templates to choose from, differing in column number and image size. The theme default is black text on a white background, making it easy for you to feature text and images with little competition. Now they know that they will be getting free shipping before they even look at the shirts or read more about the company. Before sending out an email newsletter to new subscribers, I would recommend sending a customized welcome email.
This graphic welcome email is short and sweet. Replace the icons with your product shots and add your social media links to the bottom. This makes a lot of sense, especially if you send a well-written welcome email while your brand is still bouncing around in their head. This will ensure that the recipient has a good first impression of your company from the start. Make sure you have a good onboarding email strategy as well that extends beyond your welcome email.
Also if your brand only sends out a monthly or biweekly newsletter, you can still engage them quickly after they subscribe. This sales email newsletter from Fossil may be one of my favorite examples in this article.
All of the design elements like font and icon usage are excellent. But the best part of this newsletter design is that it targets their whole audience so effectively.
In the simplest terms, they have two main customer groups based on this sales email : men and women. Now, instead of targeting both of them in separate campaigns, they hit both with the same email.
A recipient may not need a watch that instant, but their significant other or family member could. By targeting both groups around the holidays, they could maximize the potential sales. Sometimes your brain needs a little hint about what to look at next, and that line connecting points or sections will help it out. Nonprofit marketing can be tough, especially with limited resources.
It can be a challenge to engage donors, convince them to donate their time or money and keep them coming back to your cause. Nonprofit email newsletters are critical to getting compelling visuals and stories in front of your donors to keep them engaged. Facts and figures are good, but storytelling is what really connects donors to your cause.
This simple fundraiser email template can be quickly edited to give an update on your nonprofit as a whole, on a cause, on an upcoming event etc. Taking your programs online? This well-organized visual newsletter quickly gets your point across, with easy to digest pointers on your new services. Get more nonprofit crisis communications templates. This example, from Charity Water , is a great example of a nonprofit newsletter.
In this case, the newsletter uses a simple list infographic design to make key points easy to read. After they state their case on why you should donate, a call to action seals the deal. Our post on nonprofit infographics will teach you how to create your own visual story.
Our post on 9 powerful examples of nonprofit storytelling is a great way to learn to tell the story of your own nonprofit. TeachHub recommends adding some of all of the following information:. Preschools and daycares are reopening across the country. Easily upload your own photos, click any text box to change the words and add your school colors to the backgrounds with a couple of clicks.
As schools plan to reopen in fall , back to school newsletters will be important to communicate the transition plan and new safety measures to keep students and staff healthy. Get them excited about upcoming events and new clubs and outline what they can expect during their first week back. Colleges and universities have a lot of people to communicate to—alumni, staff, applicants, enrolled students and prospective students. MailerLite has a great guide to education newsletters , if you need advice on how to meet your goals with email.
The following newsletter templates will help you fire off all these communications, with minimal effort. This classic university newsletter template is easy to customize. Click the text boxes to change the words and change the background colors to match your school colors. Click the image to replace it and upload your own. Or choose from our free stock library with thousands of high-quality images. Here are some tips to ensure success, thanks to the Independent Fashion Bloggers :.
If you are featuring a selection of different products in your newsletter, I would recommend adding a background shape or frame to each.
Borders or frames can help unrelated parts of your newsletter look uniform. This may be one of the easiest things to add to your newsletter, yet many people forget it completely. In this example from Net-A-Porter, they use subtle frames to make it look like these 8 items go together. There is going to be a time that you need your readers to go to bat for your brand. It could be filling out a survey, like in this example from Kate Spade , or helping you promote a new blog post.
Whatever it may be, most of them are going to need an incentive to help your company out, so give it to them. Only the most hardcore followers are going to do something without seeing the benefit for themselves. The people who sent this newsletter get that and offered a pretty big discount to anyone that filled out the survey.
All of your CTAs should stand out relatively quickly on your newsletters. An easy way to do this is to use different sized or colored fonts.
Or just by picking a wacky font that is used nowhere else. But what if you just used italics or underlined the text to make it even more eye-catching? In this example from Edited , they do just that for the three CTAs in their newsletter.
In addition to using some bold colors, this newsletter also has a very straightforward goal: to get people to check out their sale.
There is no pitch or hidden agenda that NeedSupply wants their readers to fall for. You want them to check out your sale—nothing else is really needed. Using a well staged and shot photo can make an outstanding background for your email newsletter. Be sure you pick or create one that allows the important text to be seen easily. Plus, it shows off all of their products in a very natural way. Like you just saw them laying out on a table in your house, which feels genuine.
An understanding of color theory can really help spice up your newsletter designs. Check out this guide to picking colors to get started.
In this example from Trunk Club , they use complementary colors in their email design very well. The orange CTA button contrasts with the blue background. This type of color usage can be added to buttons, links or important pieces of info to bring attention to them.
A curated gift list will make it easier for customers to buy, says Omnisend. Bundle promotions, like buy three and save 30 percent, are popular. And remember, good quality images of products help customers convert much better. So, invest in good photography. One of the most interesting things that I saw researching this article was the unique way brands framed text.
Most of the time it was with a nonintrusive border or a background. But some of the trendsetters decided to use graphics and icons to frame their copy. Like in this newsletter example, from Nordstrom , which used a handful of flowers. This not only makes draws your eye directly to the message but fits what the text says.
You can check out these newsletter ideas from popular brands for more design tips. To start working on a gift package with Greetabl , the customer simply has to the email. No clicking a link or filling out a form. Just an easy reply, like they are talking to a real person down the hall. Also, I like how they use white space and large font to put that CTA at the forefront of the newsletter example. That section is the first thing you are going to be drawn to and it has some of the most important info of the whole newsletter.
Hybrid events combine a physical location and a virtual component, like someone moderating a panel remotely—with audio and video of that person. This option may be better for event organizers as they navigate trying to include speakers or attendees who cannot or will not travel given the pandemic.
New to virtual events? Slido has a comprehensive guide to best practices for virtual events. Virtual events work differently than in-person events in terms of communication. Tailor your email communications accordingly.
You can also send feedback surveys after the event is done. Convene recommends asking for three tips on how to improve the event for next time. A lot of newsletters use only one call to action, placed at the very bottom. This newsletter example uses a contrasting green button for its CTA buttons:.
With the right email analytics tool handy, you can compare different data to decide what works best for your audience. As you can tell, I really like it when brands use GIFs in their email newsletters. First of all, it looks like a card that you would get from a close friend, not a large company. Something like this automatically makes the brand feel a lot more genuine.
Nothing feels out of place, and it comes together to make an effective email newsletter template. If you are struggling to put together a relevant newsletter template, take a look at the calendar first. Our post on holiday marketing examples has even more tips. Hopefully they will inspire you as you think about your own email campaigns. This newsletter example below features an ideal CTA. The contrast between the light blue text and purple button background color make it easy to read, while the wording is simple and to the point.
While looking for examples for this article I found some that could be a flyer and others that looked like a novel. Whitespace can help you draw attention to specific points, like the New York Times does in the above example. Unlayer is a drag-and-drop email editor that allows you to quickly design email templates from scratch or with the help of hundreds of professionally designed email templates for Newsletter.
By using Unlayer, you can customize your own responsive HTML emails and export the messages to Newsletter to share them with your email subscribers. To send a email template to Newsletter, use the Unlayer editor to create your email campaign. When you are done designing, you will be taken to a page with campaign details. From there, just click on Newsletter and your email will instantly be sent to your Newsletter account.
If you haven't already connected your Newsletter account via Settings, you'll need to do so here. In your Newsletter dashboard, you'll find the message as a new Newsletter template.
Use it online or embed it in your application. Login Sign Up. Medical Promotion. Client Acquisition Referral for Business. Memorial Day Message. Creative Portrait Photography. Templates built for every need Kickstart your design process with one of our ready-to-go email templates for Newsletter.
Campaign Nature From product promotions to yearly roundups, email newsletters cover it all. Design Blocks Free newsletter templates along with premium ones should have the facility of saving custom blocks and tools.
Dynamic Content. Custom File Storage. Get our subscription and download our templates now! An email newsletter is defined as an electronic-mail communication sent out by the organizations or companies.
Its main motive is to keep its subscribers connected, updated, engaged, and informed with the current trends and updates. Modern newsletters are often used for a variety of reasons. However, they are commonly utilized for weekly digests of information, monthly business company updates, or simply to promote new products and drive sales.
If you are running a business that needs a professional email newsletter to update your subscribers, simply follow the tips provided below.
That is, it must have a single column and no more than px wide. At template. From the comprehensive list of graphic templates available for you, choose the perfect one to utilize and customize. In selecting the best email newsletter designs, keep in mind a few things.
The first is the typography. From a list of email newsletter fonts, choose the ones that are safe for the website, and keep it to a minimum. Keep it simple and short and opt for readable fonts to use. Second, use high-quality images and decide whether or not to display background images. Some prefer to have their email newsletter mostly composed of words rather than images.
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